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What are you searching for?
August 14, 2014
By: Jamie Matusow
Brand marketers must be in compliance, while knowing what they can – or must – say to avoid consumer deception. Check out the examples of acceptable and unacceptable claims cosmetics companies have used – with explanations on their appropriateness – compiled by Victor Bell, president of EPI, in Beauty Packaging’s Online Exclusive: Packaging Claims – Wrapped Up In Requirements.
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